SurfaceHub

A campaign developed to sell the Microsoft Surface Hub. It’s a new product and with a narrow target our first focus was to create awareness to what the Surface Hub is and what it does.

We’ve created 2 landing pages and done A/B testing in order to check which converts the most. A funny thing we stumbled upon was that Landing Page B (the one with only the Surface Hub) generated 34% more clicks on the specifications links, so in order to take that to our advantage we took off the external links and instead asked the user to provide us his email in order to obtain a PDF with all the information he is looking for.

Currently still underway!

Check the campaign online – http://surfacehub.iten.pt (LP A) http://microsoftsurfacehub.iten.pt (LP B)